John Davidson

Last night I emailed Elaine my business review and market segmentation, and tonight I spoke on the phone to John Davidson, who had done extensive research with teachers and technology in the past.

The conversation with John will be primarily used in my PEST section. John wasn't optimistic about teachers' reception to web pages, saying that Mary Ann's best shot was to market to teachers and educators that were already excited about new technologies and the internet, instead of trying to convert people with old habits. John's experiences have taught him that people that haven't been inclined to move to the internet in the past wouldn't be profitable to try and convince - and ultimately, that teachers are a tough crowd to win over in this regard.

Good to know. I believe the money to be made for Mary Ann will not be from the schools and administrators, but rather with outside arrangements, like affiliate marketing and Google's AdSense.

Next up, a SWOT, Competitive Review and target market piece... then an executive summary to tie it all up. Then on to next week's deliverables.